• Social Media Marketing

  • Social Commerce Solutions

  • Search Engine Marketing

  • Google is blocked in China, and there are 4 big locally-grown search engines that you should know while marketing in China.

    • Baidu (百度) is the clear market leader with over 78% of the overall market.

    • Yet Qihoo’s 360 Search (360搜索) is a strong challenger. Although it only has 9% of the overall market, it holds 24% of the desktop market.

    • When it comes to mobile, Shenma (神马) holds second place, with 12% of the market.

    • Sogou (搜狗) lags behind with 4% of the market. It is still worth watching though, because of its powerful potential in social search.

    Search engines connect businesses with billions of netizins in China, allowing advertisers to reach a huge base of potential customers and increase brand influence at a relatively low cost. However, a complicated registration process and language barrier make it extremely difficult to navigate the SEO/SEM systems of Chinese search engines. Increasingly, Chinese search platforms have grown from a single giant, Baidu, to include diverse platforms like Shenma and 360 that are steadily acquiring more active users.

    • Platform SEM Account Setup (Baidu, Toutiao, 360, Sogou, Shenma, Zhihu)

    • PPC Campaign Strategy Consulting and Operation

    • Campaign Report and Strategy Update

  • Events & Roadshows

    We run high-quality and high-profile events for professional organizations

     

    Our event management service can be tailored to your requirements. We work behind the scenes, and also help you set up stands, onsite registration services, and even staff your check-in desk. We’ll also produce all documentation for trade shows including location, stand details, demo information, audience attendance, and key corporate messaging.

     

    Check our latest events

  • Expos

    Our Event Services team assists clients with the physical aspects of organising events. We design and produce custom modular exhibition stands, providing clients with build and installation services throughout China. These include floor plan production, event planning and management, venue and equipment logistics and complete on-site support. Take a look at a few examples of expo merchandise you can choose from.

  • Create Your Mini Program On Wechat

    The launch of WeChat Mini Programs in 2017 generated lots of hype. The term “Mini Programs” is a direct translation from the Chinese name, which refers to sub-applications within the WeChat ecosystem. The convenience of these “sub-applications” is that users do not need to download a separate app or leave WeChat’s interface to use them. This development revealed WeChat’s ambition to replace the existing app stores and truly make WeChat an all-in-one super app.

    Creating your own Mini Program can capitalize on this trend, and make it easy for customers to engage with your brand. j

  • Roadshows

    We can help you schedule meetings and events for your company in China.

    List of Existing Events to Attend

     

    The Sunrise team carefully plans programs directed at foreign enterprises wishing to build long-lasting connections in China by directly engaging with consumers.

    Local Coordination and Implementation

     

    Due to our familiarity with local attitudes, Sunrise offers specialist services for your company including brochure design and printing, venue scouting, booth infrastructure, and more.

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