Augmented World Expo (AWE) is one of the world's leading communities for XR and AI, founded in 2010. AWE Asia is the Asian edition of this global brand, and Sunrise has been a key partner in bringing it to life across the region.
Starting with events in Shenzhen and Chengdu and later expanding to Shanghai and Singapore, AWE Asia has grown into a major gathering point for XR innovators, developers, investors, and enterprise leaders in Asia. Sunrise supported the full event lifecycle, from localizing the global conference brand for Asian audiences to managing on-the-ground logistics, ecosystem partnerships, and industry coordination. Over the years, the series has welcomed more than 6,000 participants and generated over 280,000 livestream views.
The events brought together a wide range of voices from across the XR and AI space. Speakers from companies including Meta, Niantic, and HTC shared insights on the future of mixed reality, spatial computing, and AI-driven experiences. Exhibitors and sponsors ranged from hardware innovators to enterprise software providers, while investors and startup founders used the platform to connect and explore funding opportunities.
A signature element of AWE Asia is the Auggie Awards, which recognize the most forward-thinking AR and VR advancements presented at the event. The awards have spotlighted standout innovations from companies across Asia and around the world, helping surface the ideas and products shaping the next generation of spatial technology.
What Sunrise Delivered for AWE Asia
Growing a global community brand in Asia takes more than organizing events. It requires building the right local infrastructure, connecting the right people, and creating an experience that feels native to the market. Here is a breakdown of what Sunrise provided across the partnership:
- Global IP Localization and Asia Launch: Adapted the AWE global brand and conference format for Asian markets, ensuring the positioning, content, and experience resonated with local audiences and industry expectations.
- Large-Scale Industry Event Execution: Managed end-to-end event operations across multiple cities and years, supporting exhibitors, speakers, sponsors, and attendees from planning through on-site delivery.
- Ecosystem and Partner Coordination: Identified and engaged key industry partners, sponsors, and stakeholders across the XR community to build a strong and connected ecosystem around each event.
- Program and Experience Design: Shaped the conference program, content tracks, and overall attendee experience to reflect the interests and priorities of Asia's XR and AI community.
- Community and Industry Growth Enablement: Supported long-term community building by growing AWE Asia's regional network, expanding its reach through digital channels, and strengthening its position as a leading XR platform in Asia.
For Sunrise, AWE Asia represents one of the clearest examples of what it means to take a global community brand and make it genuinely resonate in Asia. That requires more than translation. It means building local partnerships, engaging the right industry networks, and creating an event experience that feels relevant and valuable to an Asian audience.
If your organization is looking to grow its presence or community in Asia, we would love to connect.