Know Your Market in China
Market Entry
Entering China can seem daunting. With more than 100 cities of 1,000,000+ people, China is a constellation of markets inside one country. From legal registration questions, to market segmentation and pricing, to identifying the right partners, Sunrise can help you develop a strategic go-to-market plan.
Branding Strategy
How can you convey who you are and what your value proposition is to Chinese consumers and partners? Sunrise works with your team to refine your brand’s visual identity and voice in Chinese.
Customer Experience Research
You know how customers in your home market experience your brand, but what about Chinese users who live behind a language barrier and the Great Firewall? Sunrise tells the full story of how your brand appears on the Chinese internet.
Market Research
Market Research is your brand present in China but considering a major pivot, introducing a new product, or forging a new partnership? Sunrise’s market research reports help you navigate significant changes to your business in China and avoid costly pitfalls.
Building Your Local Digital Presence
Website Development
Sunrise Cross Border creates beautiful, mobile-optimized websites for our clients that are locally hosted in China, with an ICP license. This allows us to guarantee that your web content will load quickly behind the Firewall and will allow you to do local search engine marketing in the future.
Official Wechat Accounts
Wechat is China’s largest social network and reigning “superapp”. Official accounts are excellent ways to advertise, update customers, and control the discussion around your brand. Sunrise Cross Border helps our clients navigate a cumbersome registration process and publish compelling content.
Official Weibo Accounts
Imagine if Twitter joined forces with Instagram, with an amazing backend for advertisers, low cost per impression, and 500 million users. Then you’d have Weibo. Sunrise helps our clients set up Weibo accounts and put out pictures, videos, text, and 360 media that pop out to users and inspire them to learn more.
Official Douyin Accounts
Douyin, TikTok’s local Chinese cousin, has taken the internet by storm, and it’s not all silly dances these days. Companies ahead of the curve have taken note. Sunrise helps our clients to create vertical videos and captivating messages that feel just like native content posts and capture users’ attention for 15-30 seconds.
Social Commerce Solutions
For many e-commerce brands, JD and TMall are too expensive and sometimes just feel downright unfair. Sunrise Cross Border helps our clients set up stores that are native to major Chinese social media platforms and curate high-impact campaigns to attract customers.
China Digital Marketing
Social Media Campaign Management
Sunrise Cross Border helps our clients navigate China’s complex social media marketing landscape. We manage in-platform campaigns and coordinate influencer partnerships with an uncompromising focus on high-quality traffic that maximizes ROI.
Search Engine Optimization
Baidu. Shenma. Sogo and the others. Sunrise Cross Border’s SEO service helps our clients take an active role in the discussion of their brands on major Chinese media platforms, discussion boards like Tieba, and knowledge platforms like Zhihu, while boosting our client’s organic search results for strategic keywords.
Search Engine Marketing
It’s never been a better time to do search engine marketing in China, as Baidu’s dominance gives way to emerging platforms with great ROI for advertisers. Sunrise Cross Border makes Chinese SEM simple.
Event Activation
Need someone to line up 10 days of meetings with BD prospects in China? Or how about a reception for your clients? Perhaps you organize a trade show abroad and want to bring it to China? Sunrise Cross Border has an in-house team of events managers and BD professionals to make your event unforgettable.
Insight
Click to read the full story
Our Partners
The PIE News
Social Fresh
Augmented World Expo
International Society for Technology in Education
Global E-Commerce Leadership Forum
Washington International Education Conference
Global Education Technology Summit
US Commercial Service
Insight
Click on the icon to read full article
Why You Need a Chinese Website Now?
Over the past few years, thousands of websites have been blocked in China, including almost all of Google, foreign social media, and numerous news and media outlets, because of internet censorship in China. At the same time, access to VPNs (Virtual Private Networks), digital gateways through Chinese censorship, has dramatically fallen - stricter enforcement against their use and new measures after two illegal Chinese VPN suppliers were put into jail…
WeChat’s Straightforward
Contact-Organization System
WeChat may very well be the most important app in China, using it in a professional environment necessitates the organization of WeChat contacts. Organizing your WeChat contacts is important because it helps you find contacts quickly without the headache of searching through your entire list and helps you send out messages and push documents to targeted groups of people…
Marketing on Weibo
Weibo is China’s microblogging site, similar to Twitter. As of 2017, it has more users than Twittermaking it one of the most prominent social media platforms in the world. It is also China’s most distinguished and efficient mass-marketing tool and its usership is approaching 500 million.
Our Partners
The PIE News
Augmented World Expo
International Society for Technology in Education
Global E-Commerce Leadership Forum
Washington International Education Conference
Global Education Technology Summit
US Commercial Service
The China Checklist
International businesses succeed in foreign markets when they understand local challenges and values. Sunrise's clients work with our Beijing-based team of 75 China experts to help navigate China’s dynamic business landscape. As your organization looks to capitalize on China's growing market, use the following checklist to set up your business for success.
Localization
The key to the Chinese market
Host your website in China to avoid the Great Firewall.
Design Chinese-language marketing materials in mobile-friendly formats.
Boost visibility on highly-trusted networks in China like Baidu and Zhihu.
Social Media
Reach more Chinese consumers
Establish official accounts on major Chinese social media platforms like WeChat and Weibo.
Launch marketing campaigns across different platforms to maximize your reach.
Engage with local Key Opinion Leaders.
"Guanxi" Development
Relationships matter
Host events and activities to build personal connections and reinforce confidence.
Build a well-designed feedback system that demonstrates attention to customers.
Initiate interactive campaigns and give gifts to customers to grow brand loyalty.
"Guanxi" Development
Relationships matter
Host events and activities to build personal connections and reinforce confidence.
Build a well-designed feedback system that demonstrates attention to customers.
Initiate interactive campaigns and give gifts to customers to grow brand loyalty.
