About Us

Sunrise Cross Border helps global companies, brands, and associations build real presence in China. We work as a practical partner for organizations navigating the complexity of the Chinese market, combining research, digital localization, and integrated marketing into a connected approach that gets results.

Our consulting team supports clients with the strategic groundwork: market research, entry planning, and in-country representation that keeps your China strategy grounded in how the market actually works. Our localization team handles the infrastructure that makes your brand accessible in China, from Chinese website development and China SEO to video production, design, and cross-platform integration that ensures your content reaches audiences behind the Great Firewall. Our social media team manages your presence across the platforms where Chinese audiences spend their time, including WeChat, Xiaohongshu, Bilibili, and Douyin, with campaigns and content built to reflect your brand voice. And when clients need to show up in person, our events team manages the full picture: planning, on-site coordination, post-event PR, and China roadshows.

Across every service we deliver, the goal is the same: helping our clients connect with Chinese audiences in ways that are locally fluent and true to who they are.