Need help finding new key drivers of growth? Want more systematic data on the size of the market, key market segments, and competitor pricing? Socio-economic factors and global market trends that impact your local market in China? Or perhaps you need to poll thousands of potential customers about their use habits or purchase preferences or a sentiment analysis drawing from a vast data set of opinions on Chinese social media? Sunrise Cross Border stands ready to help you with these needs. We use a variety of research methods to deliver insightful, actionable market analysis to inform the decisions that will shape your business’s future in China.
Sunrise Cross Border works with our clients on a broad range of questions that require different research methods. Our market research reports are all completely customized and original, combining the expertise of our team with data gathered from data mining, polling, benchmarks, and Chinese-language research.
Customer Experience Research
How do customers in China experience your brand and your product? How quickly do your key assets load for the average internet user in China? How do people find out about your product, and what is their journey to your website like? How does your customer service stack up? And once they get on your site or app, do your Chinese users have good experiences?
Sunrise’s Customer Experience Research services help you answer these questions and more. We offer:
Overviews of their search and social rankings on 10 platforms for your company name, product names, and other related keywords
Overviews of public customer reviews and online discourse about your company and its products
Surveys and focus groups of existing customers to determine levels of satisfaction with UX and customer service
Conducting large-scale surveys to better capture your brand awareness, brand equity, and brand identity
Conducting usability tests on websites, apps, or physical merchandise, using click or scroll testing, eye tracking, and multivariate testing
Reports on how knowledgeable and responsive your local sales, BD, and social media teams are to incoming digital and phone inquiries or in-person visits