• Market Entry

     

    Let Sunrise help you know more about the China market!

  • Entering China can seem daunting. With more than 100 cities of 1,000,000+ people, China is a constellation of markets inside one country. From legal registration questions, to market segmentation and pricing, to identifying the right partners, Sunrise Cross Border can help you develop a strategic go-to-market plan.

     

    Sunrise Cross Border’s market entry services include the basics, such as identifying the right kind of company to register, identifying the best jurisdiction to get set up in, creating a bank account, registering your trademarks, and getting your all-important corporate chop issued so that you can enter into legal contracts with other Chinese companies.

  • Beyond the basics, Sunrise Cross Border also assists
    our clients with higher level advisory work including:

  • Market Research
     

    Is your brand present in China but considering a major pivot, introducing a new product, or forging a new partnership? Sunrise’s market research reports help our clients navigate significant changes to their business in China and avoid costly pitfalls. Sunrise develops market research reports and market analyses for our partners who need to:

    • Adapt their product or business operations in China in light of new market conditions
    • Respond quickly to an unforeseen challenge or crisis
    • Train new leadership or staff on market conditions in China
    • Reallocate marketing resources and reshape their sales process in China
    • Learn more about a potential local partner before formalizing a relationship
    • Adjust their business as part of a merger or acquisition
    • Overcome new barriers to their operations in China
    • Identify new growth opportunities in their space in China

  • Adapt their product or business operations in China in light of new market conditions

    Respond quickly to an unforeseen challenge or crisis

    Train new leadership or staff on market conditions in China

    Reallocate marketing resources and reshape their sales process in China

    Learn more about a potential local partner before formalizing a relationship

    Adjust their business as part of a merger or acquisition

    Overcome new barriers to their operations in China

    Identify new growth opportunities in their space in China

  • Need help finding new key drivers of growth? Want more systematic data on the size of the market, key market segments, and competitor pricing? Socio-economic factors and global market trends that impact your local market in China? Or perhaps you need to poll thousands of potential customers about their use habits or purchase preferences or a sentiment analysis drawing from a vast data set of opinions on Chinese social media? Sunrise Cross Border stands ready to help you with these needs. We use a variety of research methods to deliver insightful, actionable market analysis to inform the decisions that will shape your business’s future in China.

    Sunrise Cross Border works with our clients on a broad range of questions that require different research methods. Our market research reports are all completely customized and original, combining the expertise of our team with data gathered from data mining, polling, benchmarks, and Chinese-language research.

  • Branding Strategy

     

    In China, nearly every product has a cheaper local alternate or copycat, and that means for most foreign companies, branding is paramount. But differences in language and cultural symbolism mean that branding that works abroad doesn’t always work in China. Sunrise Cross Border works with our clients to identify the current state of their brand in China and to transform their brand in China so that it is locally savvy yet reflective of the identity and values of the client.

    Develop a Chinese name for their company and products

    Localize their visual identity and logo

     

    Refine a brand voice across your web content, marketing copy, and social media presence

    Draft or re-write web content, promotional copy, and social media content

    Flag any unauthorized use of the brand on Chinese marketplaces, social media, and review sites

    Re-brand a product or company identity

    Identify any copycats leveraging a key aspect of a client’s product or IP

    Determine how local partners or affiliates are representing the brand

    Trigger alerts for competitors who are successfully bidding for your company or product name on Chinese social or search platforms

  • Sunrise works with our clients’ marketing and communications teams to localize their brands in China so that their Chinese customers understand what the product is and what makes it special. Because a client’s local name, logo, and brand voice are so crucial, we combine the expertise of our team with focus groups and consumer polling data to make sure that the client’s new branding “works” in the long run. We also work with our clients to identify partners who are representing them well and to flag abuses and misrepresentations of the brand across dozens of platforms. Chinese search platforms are often cause for concern, since they tend to have a less rigid separation between organic and paid results. As a result, some companies will make PPC bids on your company or product name. We help our clients determine when a competitor is outright bidding on our client’s name on Chinese search engines or offering abusive auto-complete suggestions on search bars, and we offer actionable advice to stop this.

    Sunrise is pleased to offer basic audits of the use of your brand on prominent Chinese web platforms completely free of charge! Get in touch to request a free brand audit and learn more.

     

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    Customer Experience Research

     

    How do customers in China experience your brand and your product? How quickly do your key assets load for the average internet user in China? How do people find out about your product, and what is their journey to your website like? How does your customer service stack up? And once they get on your site or app, do your Chinese users have good experiences?

    Sunrise’s Customer Experience Research services help you answer these questions and more. We offer:

    Overviews of their search and social rankings on 10 platforms for your company name, product names, and other related keywords

    Overviews of public customer reviews and online discourse about your company and its products

    Surveys and focus groups of existing customers to determine levels of satisfaction with UX and customer service
     

    Conducting large-scale surveys to better capture your brand awareness, brand equity, and brand identity
     

    Conducting usability tests on websites, apps, or physical merchandise, using click or scroll testing, eye tracking, and multivariate testing
     

    Reports on how knowledgeable and responsive your local sales, BD, and social media teams are to incoming digital and phone inquiries or in-person visits

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    Sunrise is pleased to offer basic audits of the use of your brand on prominent Chinese web platforms

     

    completely free of charge! Get in touch to request a free brand audit and learn more.

     

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