Website 
Development

Website Development

Clean, user-friendly design

CN domain registration and ICP license

One year of hosting fees

Translation and localization of copy

Baidu analytics integration

Local hosting of all media

Seamless integrations with local forms and CRM systems

Launch times in 5 weeks

Sunrise Cross Border creates beautiful, mobile-optimized websites for our clients that are locally hosted websites in China, with an ICP license. This allows us to guarantee that your web content will load quickly behind the Firewall and will allow you to do Chinese SEO / SEM. Sunrise’s web development services include:

Wechat Official Accounts

Wechat is China’s most popular social media messaging app, with over 1 billion active users. Wechat began as an app with similar functions to Whatsapp and Facebook, but it’s become a “super app” that can do everything, from ubiquitous mobile payment, to renting a car, to booking a doctor’s appointment.
 
Companies set up official accounts for marketing or customer service, and e-commerce brands often create Wechat applets or Wechat H5 sites for a more rich brand immersive experience. Companies can get official accounts verified by Wechat and gain access to the ad function and may begin running ad campaigns on Wechat.

Subscription Wechat accounts help with:

Publishing
Lead Generation
Service Wechat accounts help with:
Customer service
Down-funnel interactions

Sunrise can help you:

​Register your official account
Get speedy Wechat official account verification
Developing a comprehensive posting strategy and brand voice on Wechat
Creating a Wechat “mini program” tool
Responding to customer inquiries and moderating comments
Creative and design support in developing social campaigns
Creating content, articles, short form videos, memes, and interactive experiences
Translate and localize content

Weibo Official Accounts

Weibo is China’s Twitter-meets-Instagram. It’s an open platform, so users can see posts from other users and accounts without needing to “add” them. Companies set up and verify Weibo accounts to push messages to Chinese social media users and to target specific demographics in China through Weibo instream ads. Users go on Weibo to catch up on current events and celebrity gossip, and most posts lead with a picture or video with a short caption.
 
Similar to Wechat, Sunrise can help you get your Weibo account verified with Sina, which is helpful in building trust, credibility, and confidence that your account is the “real” one that they’re looking for. Once you have your verified account, you’ll be best positioned to run ads on Weibo and utilize the fantastic “fensitong” (roughly, “fan builder”) tool that allows for precise demographic targeting.

Sunrise can help you:

Register a Weibo official account
Manage and schedule posts
Generate beautiful content like sharp videos and immersive VR media
Respond to customer inquiries and moderate comments
Translate and localize content

Douyin Official Accounts

Douyin is quickly climbing the ranks of Chinese social media and recently overtook Weibo in number of daily active users. Douyin is similar to TikTok and is best known for viral, short-video content (15-60 seconds) paired with catchy music. The videos are accessible, mostly entertaining, and occasionally educational.
Douyin has quite robust e-commerce integrations, and a galaxy of Douyin KOL marketers have popped up in the past few years. Similar to TikTok, brands can create their own accounts and share posts organically and inorganically to user’s feeds. Unlike Wechat and Weibo, these ad posts appear almost identical to user-generated content, so long as the ad is shot as a video configured for vertical mobile devices, boosting CTR.

Sunrise can help you:

Register a Douyin official account
Manage and schedule posts
Generate beautiful content like sharp videos and immersive VR media
Respond to customer inquiries and moderate comments
Translate and localize content

China ECommerce Solutions

For many e-commerce brands, JD and TMall are too expensive and sometimes just feel downright unfair. Sunrise Cross Border helps our clients set up stores that are native to major Chinese social media platforms and curate high-impact campaigns to attract customers.
 

Sunrise helps our ecommerce clients to:

Set up Ecommerce stores on Wechat
Design and layout
Develop a marketing and platform strategy
KOL Campaigns on Little Red Book (Xiaohongshu)
Option for stand-alone store in Wechat, Wechat applet creation, or API integration for your current website.

China is the world’s biggest ecommerce market, boasting low delivery costs, convenient mobile payments, and record-shattering shopping holidays. Yet it’s quite challenging to enter for foreign companies, particularly SME. For small and medium sized brands, Wechat stores offer a low-cost alternative to the punishingly high startup costs, inventory requirements, and mandatory discounts on the major market places like JD, TMall, and Pinduoduo. Unlike these traditional marketplaces which are more like virtual malls, Wechat stores are similar to standalone stores in a strip mall or a high street: each Wechat store is a standalone, with its own aesthetic, layout, and user experience. Wechat stores allow SMEs to get started with Chinese ecommerce at a low cost while integrating with your existing ecommerce platform and retaining control over the user experience and brand identity. Wechat stores allow you to enable coupons, special offers, and group buying.
Sunrise stands out among ecommerce partners in that we focus on the ecommerce needs of small and medium sized brands and that we bring the expertise of our research and marketing teams to bear when developing ecommerce solutions.
 