Sunrise Cross Border helps our clients navigate China’s complex social media marketing landscape. Sunrise’s China social media marketing services helps our clients to:
Grow fan bases, drive traffic to a website or store, or capture user data
Manage effective Wechat moments ads and Wechat banner ads
Develop Weibo instream ads, Weibo banner ads, Weibo hashtag ads, and Weibo opening page ads
Manage Douyin and Toutiao campaigns
Develop a KOL strategy and
managing KOLs campaigns, with real analytics
Sunrise is unique among digital marketing agencies in that we focus on engagement KPIs and outcomes, rather than encouraging you to spend as much as possible so that we can collect a higher management fee. We’re also unique in the structure of our organization. The lion’s share of our team works on fulfillment and customer success out of our Beijing headquarters so that more of your money goes to the team that works on your campaign.
Social campaigns in China are different:
Search Engine Optimization
Develop a clear Chinese language keyword strategy
Adjust your Chinese web content to climb the search rankings organically
Climb the search rankings for your target search terms on China’s biggest search platforms like Baidu, Shenma, Sogou, and Haosu (aka 360 Search)
Publish about regularly on China’s most popular knowledge portals, review sites, Q&A boards, and fora to push positive, accurate information about your brand in Chinese and link to pages that you want to boost.
Seed organic and inorganic positive discussions and reviews from Chinese users
Search Engine Marketing
Now is an exciting time for SEM in China. Advertisers have many more high-quality tools than they did a few years ago. Baidu SEM still matters, but there are more alternatives like Toutiao and Zhihu that are quickly closing the gap with incumbent Baidu. Sunrise’s China SEM services help our clients to:
Create and register advertiser accounts on popular search platforms like Baidu, Shenma, Sogou, and Haosu (360)
Create and register advertiser accounts on Zhihu, a Q&A knowledge platform, and Toutiao, a local supercharged version of Apple News
Create and register advertiser accounts on popular video sharing sites like Youku and Bilibili
Run pay per click and display ads on these platforms
Redirect traffic from competitors
Sunrise is unique among China SEM agencies in that we balance skill and experience with the incumbent Baidu with alternate platforms that often deliver much lower costs per click and costs per conversion. As one of the only China-focused firms that offer social media management, web development, social and search marketing, video and VR production, and market research all in house, we’re able to make sure that every single campaign you run reflects your company’s strategy, brand voice, and visual identity.
Need someone to line up 10 days of meetings with BD prospects in China? Or how about a reception for your clients? Perhaps you organize a trade show abroad and want to bring it to China? Sunrise Cross Border has an in-house team of event managers and BD professionals to make your event unforgettable. Sunrise’s events team has run everything, from networking cocktail hours, to admitted student receptions, to tech and travel trade shows, to academic conferences. Sunrise’s local event production services include:
Arranging business development trips to China, including scheduling, arranging transportation, housing, and translation services
Creative concept development
Building event web pages and registration forms / RSVPs
Ticketing and accounting
Design for signage
Decoration, setup, and teardown
Identifying unique venues
Securing local event permits and contracting security
Marketing your event through social, search, KOLs, and newsletters
Inviting local media to participate
Identifying local partners who can speak at or support your event
Photography and videography
At Sunrise, we believe that creativity, detail, and experience matter. We curate unique activities for events in China, infusing global perspectives with local themes. We sweat the small stuff so that participants can enjoy an unforgettable experience. Our team of event managers and digital media experts have a combined 200 years of event production experience. As one of the only digital agencies in China that produces large scale events, we bring a technologically adept events team together with a logistically savvy digital media team to make your event a success.
Sunrise has been proud to host events in partnership with the Augmented World Expo, Forbes, the People's Government of Beijing Municipality, and hundreds of recognized brands and highly regarded universities from around the world.