Founded in 2001, the Washington International Education Council (WIEC) organizes one of the most respected forums in the international education space, bringing together institutions, embassy officials, NGOs, and government representatives to advance global exchange and international enrollment strategy.
As Chinese participation in international education continues to grow, reaching prospective attendees and institutional partners in China requires more than a translated webpage. It means building a presence on the right platforms, communicating through the right channels, and making registration as simple as possible for audiences based in China.
Sunrise worked with WIEC to help the conference connect with the Chinese market in a practical and targeted way. Our work covered the full journey from awareness to attendance, making it easier for Chinese institutions and professionals to discover, learn about, and register for the conference.
What Sunrise Delivered for WIEC
- Chinese Website Development: Built a Chinese-language website tailored for audiences in China, presenting WIEC's conference, speakers, and value proposition in a format that is accessible and relevant to Chinese users.
- Event Promotion in China: Designed and executed a targeted promotion strategy to raise awareness of the conference among Chinese education institutions, agencies, and relevant industry professionals.
- China Registration Channel Build-Out: Established a dedicated registration pathway for participants based in China, removing common barriers around payment, access, and communication.
- On-the-Ground Coordination: Provided local support to ensure Chinese attendees and partners had a smooth experience leading up to and during the event.
For organizations like WIEC, entering the Chinese market is not just about translation. It is about having the right infrastructure and local knowledge to make participation genuinely easy and worthwhile for people on the ground. Sunrise is here to help international education organizations do exactly that.
If you are looking to grow Chinese participation in your conference or programs, we would love to connect.