Insight

By the end of 2025, Chinese investors had set up more than 50,000 entities across 190 countries, backed by $174.4 billion in outbound investment for the year alone. That's not a one-off spike. It's the leading edge of a structural shift in how Chinese companies do business, and it's creating an...

In 2026, Sunrise International organized an alumni reunion for a scholarship program at one of China’s top universities. At the time of the Reunion, the program’s alumni included 1,300+ exceptional rising leaders from around the world, united by the shared experience of studying in Beijing for an...

Long before most global associations had a China strategy, Chinese professionals were already seeking international credentials, memberships, and professional recognition from them. In the early 2000s, China's economy was expanding at double-digit annual rates, driven initially by export...

Founded in 2001, the Washington International Education Council (WIEC) organizes one of the most respected forums in the international education space, bringing together institutions, embassy officials, NGOs, and government representatives to advance global exchange and international enrollment...

Augmented World Expo (AWE) is one of the world's leading communities for XR and AI, founded in 2010. AWE Asia is the Asian edition of this global brand, and Sunrise has been a key partner in bringing it to life across the region. Starting with events in Shenzhen and Chengdu and later expanding...

Last November, Sunrise partnered with SSAT and the Enrollment Management Association to host the SSAT Official Briefing and EMA Overseas High School Partner Connect across Guangzhou, Shanghai, and Beijing. The series brought together 30+ overseas boarding schools and 80+ Chinese education...

With 1.2 billion social media users and a $400 billion sports industry, China’s digital landscape offers immense potential for foreign sports franchises. Yet success in this market demands more than translated content — it requires cultural adaptation, platform-specific creativity, and strategic...

The AR Pioneers 2022 event featured 13 inspiring talks about the creative uses of web-based Augmented Reality (AR). Sunrise International was delighted to lead the session "Activating AR in the Chinese Market", with Zappar CEO Caspar Thykier, Zappar CTO Connel Gauld, Sunrise International CEO...

Sunrise International is delighted to announce our partnership with Zappar, a London-based technology company whose ZapWorks platform allows brands and agencies to create world-class Mobile Augmented Reality (AR) experiences. As a result, global brands and agencies will be able to build mobile AR...