Insight

Founded in 2001, the Washington International Education Council (WIEC) organizes one of the most respected forums in the international education space, bringing together institutions, embassy officials, NGOs, and government representatives to advance global exchange and international enrollment...

Augmented World Expo (AWE) is one of the world's leading communities for XR and AI, founded in 2010. AWE Asia is the Asian edition of this global brand, and Sunrise has been a key partner in bringing it to life across the region. Starting with events in Shenzhen and Chengdu and later expanding...

Last November, Sunrise partnered with SSAT and the Enrollment Management Association to host the SSAT Official Briefing and EMA Overseas High School Partner Connect across Guangzhou, Shanghai, and Beijing. The series brought together 30+ overseas boarding schools and 80+ Chinese education...

With 1.2 billion social media users and a $400 billion sports industry, China’s digital landscape offers immense potential for foreign sports franchises. Yet success in this market demands more than translated content — it requires cultural adaptation, platform-specific creativity, and strategic...

The AR Pioneers 2022 event featured 13 inspiring talks about the creative uses of web-based Augmented Reality (AR). Sunrise International was delighted to lead the session "Activating AR in the Chinese Market", with Zappar CEO Caspar Thykier, Zappar CTO Connel Gauld, Sunrise International CEO...

Sunrise International is delighted to announce our partnership with Zappar, a London-based technology company whose ZapWorks platform allows brands and agencies to create world-class Mobile Augmented Reality (AR) experiences. As a result, global brands and agencies will be able to build mobile AR...

AWE Asia has published a report on their observations of XR in 2021, and what they expect to be the greatest trends and movements in the industry in 2022. AWE Asia lists nine trends that they expect to take center stage as the industry grows in the coming year:  Global XR revenue growth, record...

In July 2021, China announced a sweeping set of new rules for China’s after school tutoring industry, casually referred to as the “Double Reduction” policy ( 双减 ) on July 24.12 The tutoring law went into immediate effect in pilot regions, with nationwide rollout expected soon. Scope: These new...

The 2020 World Conference on VR Industry took place last week from Oct 19–21 in Nanchang, Jiangxi Province, China. Similar to AWE Asia 2020, the conference was a hybrid — in person for those able to travel to the event, as well as many participants and speakers taking part virtually. The 2020...