Our dedicated China social media team understands platform algorithms, user behavior, and content trends across China’s major digital channels. We design localized social media strategies that help brands build visibility, engagement, and trust within China’s social ecosystem. From WeChat and RedNote to Douyin, Bilibili, and Weibo, we ensure your presence is active, relevant, and effective on every key platform.
Account setup, ongoing management, and regular maintenance
Content planning and production, including high-quality posts and videos
Online campaign execution, community management, and follower engagement
Performance monitoring and data analysis with actionable optimization insights
Paid media strategy development, campaign evaluation, and ongoing optimization
WeChat Marketing
WeChat is China’s most widely used digital ecosystem, with over 1.414 billion monthly active users. Beyond messaging, it functions as an institutional communication platform where organizations publish official updates, industry commentary, and long-form content in a structured and trusted environment. A WeChat Official Account enables associations and professional bodies to establish an authoritative presence in China. It operates as a centralized communication hub that supports long-term relationship building, policy visibility, and structured information delivery.
A WeChat Official Account can help you achieve the following:
- Organize content through structured menus and navigation
- Publish bilingual or Chinese long-form articles
- Build brand visibility through QR-code-based audience acquisition
RedNote (XiaoHongShu) Marketing
RedNote has become one of China’s fastest-growing content platforms, reaching approximately 350 million monthly active users. Originally known for lifestyle content, it has increasingly evolved into a discovery-driven space where professionals follow trends, explore niche communities, and engage with sector leaders.
Unlike closed communication channels, RedNote’s recommendation algorithm prioritizes relevance and engagement, allowing high-quality content to reach audiences beyond existing follower bases. The platform is particularly effective for amplifying conference highlights, speaker perspectives, and industry narratives through visually engaging formats. Strategic collaboration with credible creators and KOLs can further strengthen positioning within targeted communities while maintaining authenticity and sector relevance.
On RedNote, organizations can:
- Leverage algorithm-driven content discovery to expand visibility
- Publish visually optimized posts and short-form video highlights
- Engage followers directly through in-platform interaction
- Collaborate with relevant KOLs to extend reach within niche professional communities
Social PPC Campaigns
With global platforms such as Google unavailable in mainland China, digital advertising relies on domestic ecosystems including Baidu, Zhihu, Toutiao, and major social platforms. Paid visibility plays an important role in expanding reach within China’s regulated and platform-specific environment.
Launching campaigns in China requires local account registration, compliance understanding, and platform-specific optimization strategies. Our team supports paid media execution across key Chinese platforms, developing structured PPC campaigns designed to increase qualified traffic and measurable engagement. Ongoing reporting and performance analysis ensure campaigns remain aligned with strategic objectives and audience targeting priorities.
Bilibili Marketing
BiliBili reaches approximately 376 million monthly active users and is widely recognized as China’s leading long-form video platform for knowledge-driven audiences. It attracts users who actively seek in-depth analysis, tutorials, and sector-specific content. The platform is particularly effective for extending the lifecycle of conference materials and industry discussions. Structured playlists, serialized content, and livestream replays allow organizations to transform event output into a lasting digital knowledge library.
Through BiliBili, organizations can:
- Publish long-form video content and conference recordings
- Structure videos into thematic playlists or content series
- Build a subscriber base around specialized industry topics
Douyin / Toutiao
Douyin, the Chinese version of TikTok, is China’s dominant short-form video platform, with approximately 1 billion monthly active users. Toutiao, operated within the same ByteDance ecosystem, functions as a leading content distribution and news aggregation platform, extending reach across text, video, and interest-based feeds. Together, Douyin and Toutiao form one of the most powerful algorithm-driven visibility networks in China.
Short-form storytelling on Douyin is dynamic and discovery-oriented, while Toutiao supports broader content circulation through interest-based recommendation. This combination is particularly effective for expanding reach beyond established networks and generating sustained momentum around events, speakers, and industry initiatives.
Douyin and Toutiao support:
- Publishing short-form video highlights and curated content updates
- Expanding exposure through algorithm-based distribution across ByteDance platforms
- Driving participation and awareness through repeated, interest-based visibility
