Schwarzman Scholars is a global fellowship program supporting up to 200 scholars each year for a one-year master’s degree in global affairs at Tsinghua University in Beijing, China. The college draws exceptional talent from around the world, developing the next generation of leaders equipped to address complex global challenges.
With a global alumni community spanning continents and industries, the program required delivering at scale. Sunrise led the end-to-end planning and execution for two landmark alumni events: the 2023 annual gathering with 160+ participants, and the 2026 Global 10-Year Reunion, a week-long milestone celebration uniting 1,800+ alumni and 150+ distinguished guests in Beijing.
Through this week-long event, we’ve transformed the Schwarzman vision into a high-impact reality, navigating the logistical intricacies of Beijing to unite a global network of scholars and guests. Here is what we’ve delivered:
Logistics & Venue Management
- Managed end-to-end logistics across a diverse week-long program, spanning receptions, banquets, conferences, meetings, and private dinners.
- Sourced venues, arranged shuttle buses and private car transportation throughout Beijing, and coordinated multi-night accommodation of nearly 2,000 attendees across the full event week.
- Built a custom registration system to handle large-scale attendee check-in.
- Established a dedicated 24/7 emergency call support system, providing attendees with immediate logistical and medical assistance throughout the duration of the program.
Materials Design and Production
- Designed and produced promotional materials in line with Schwarzman College's brand identity, including event landing page, signage, LED backdrops, lanyards and name tags.
- Developed and deployed an AR (Augmented Reality) wayfinding map specifically for the Guomao area, utilizing AR technology to help scholars navigate one of Beijing’s most expansive landmark districts with ease.
Vendor Coordination
- Managed all vendors across the full week, from daily catering and tea breaks to private dinner, alongside audio-visual production, seating, and décor.
- Coordinated on-site medical support through identifying and arranging the insurance coverage for all alumni throughout the event, ensuring attendee welfare at every stage.
On-Site Execution
- Maintained real-time oversight across all event areas for the entire week, covering security, crowd control, and live troubleshooting as needed.
- Health, safety, and local regulatory compliance were upheld at every stage to ensure a smooth and secure experience for all 2,000+ attendees.
- Managed the complex event reporting and permitting process with Tsinghua University and local authorities, ensuring all high-capacity gatherings were fully sanctioned and compliant with the university and municipal regulations.
- Liaised directly with traffic police to implement professional traffic control measures, ensuring prioritized movement for scholar convoys and minimal disruption to Beijing’s urban flow.