Entering the China market requires more than translation or tactical execution. It demands structured research, regulatory awareness, and a clear understanding of local stakeholders and digital ecosystems. SunriseCBS supports international associations, industry bodies, and event organizers with practical guidance grounded in data and on-the-ground experience.
Our advisory work combines market intelligence, risk assessment, and operational strategy to help organizations make informed decisions from the outset and adapt confidently as conditions evolve.
China entity registration and corporate setup support
Market entry research, including city selection and stakeholder mapping
Competitor and pricing analysis to understand positioning and opportunity gaps
Target audience definition and growth strategy development
Business intelligence and regulatory advisory, including IP protection, partnerships, and payment solutions
Research, Consulting, and Bespoke Services
Strategic decisions in China must be supported by reliable data and contextual insight. Our research and consulting services clarify positioning, identify opportunity gaps, and strengthen long-term planning.
Our work includes:
- Market landscape analysis and city-level opportunity mapping
- Competitor benchmarking and positioning assessment
- Media monitoring and partner due diligence
THE QUIET THAW? WHY 2026 IS THE YEAR FOR US UNIVERSITIES TO RETURN TO CHINA
In 2026, the loudest headlines about US-China relations will remain volatile, but the quieter indicators point to a more constructive direction for recruitment. With summit diplomacy likely to moderate tone in the short term, affordability pressures easing as the RMB strengthens, and trust consolidating inside high schools and boutique counselor networks, the practical conditions for US universities to re-engage on the ground through recruitment travel look better than they have in several cycles.
CHINA'S RESILIENCE AS U.S. INTERNATIONAL STUDENT DECLINES STABILIZE
Recent I-94 data reveals a noticeable trend in U.S. international student arrivals for the 2025 fall academic season. While overall numbers have declined due to factors like visa delays, policy uncertainties, and travel restrictions, China stands out as a remarkably resilient market. At Sunrise, we analyze these insights to highlight why strategic investment in China remains critical.
HIGHLIGHTS FROM THE SSAT AND EMA SCHOOL–AGENCY CONNECT
Sunrise partnered with SSAT and the Enrollment Management Association to host the SSAT Official Briefing and EMA Overseas High School Partner Connect across Guangzhou, Shanghai, and Beijing. The series brought together 30+ overseas boarding schools and 40+ Chinese education agencies, creating a high value platform for training, direct communication, and early stage partnership development.
In-country Representation
A local presence in China strengthens credibility, responsiveness, and relationship continuity. For organizations that prefer not to establish a legal entity, flexible in-country representation offers a practical alternative.
Through an Employer of Record framework, SunriseCBS manages compliance and HR administration while you retain strategic oversight.
This model supports:
- Ongoing local engagement without entity registration
- Participation in meetings and industry events with short notice
- Reduced operational and regulatory complexity
China Roadshow
Effective engagement in China is built on structured coordination and trusted local networks. Our China Roadshow programs are designed to facilitate high-value meetings aligned with your strategic priorities.
Each program is customized by city and stakeholder profile to ensure relevance and efficiency.
China Roadshow programs include:
- Curated meeting agendas across selected cities
- Targeted introductions to industry stakeholders
- On-the-ground coordination and follow-up strategy
