WHY IT MATTERS
Running a great event in China takes more than booking a venue.
From navigating local requirements to reaching Chinese attendees on the right platforms, the complexity of executing in China is real. So is the upside when it is done well.
Reaching Chinese Attendees Requires the Right Channels
Chinese professionals discover and register for events via WeChat, Weibo, and local platforms, not your international website. Sunrise manages pre-event promotion across all relevant channels to maximize Chinese registration.
WeChat event campaigns consistently outperform email outreach for Chinese professional audiences.
On-the-Ground Execution Is Everything
Logistics, interpretation, vendor coordination, and government relations all require a local team with real experience. Sunrise has produced forums, exhibitions, and delegations across China's major cities since 2011.
Sunrise has produced events in Beijing, Shanghai, Shenzhen, and beyond for global organizations.
Events Need a Digital Afterlife
Recap videos, bilingual articles, and WeChat follow-ups extend your event's reach long after the closing session. Sunrise handles post-event content production and distribution to keep the conversation going.
Well-executed post-event content significantly extends the lasting impact of your investment.
Pre-Event Digital Promotion in China
WeChat campaigns, Weibo promotions, local media outreach, and targeted digital ads help to maximize Chinese registration and attendance.
Interpretation and Bilingual Collateral
Professional interpretation and bilingual event materials that ensure your message lands clearly for both international and Chinese audiences.
China-Side Venue and Logistics Support
Venue sourcing, vendor coordination, government liaison, and day-of execution managed by our Beijing-based team with 14 years of in-market experience.
Post-Event Content and Follow-Up
Recap videos, bilingual articles, social recaps, and stakeholder follow-ups that extend your event's impact and build lasting relationships in China.
Sunrise has been a trusted partner for global conferences navigating the complexity of China. We make sure your event is as impactful on the ground in China as it is anywhere else in the world.
— Sunrise CBS Events Team
Featured at: NAFSA, APAIE, AIRC, ISTE, GMAC, AACRAO, Washington International Education Conference, Global E-Commerce Leadership Forum, Augmented World Expo
